Bankers Insurance re-engineered the insurance process from start to finish. We broke the mold on the flawed “Quote my coverage at renewal” cycle and instead approach the subject as if manufacturing a product. Read on to learn how our product stands out from the crowd.
No More “Meh”
Ever brought a product or service to market just to receive a lukewarm reception? At times, consumers can seem unappreciative of the countless hours and money invested prior to its launch. Suppliers are researched, risks weighted, expenses estimated, and profits projected. Vendors are carefully vetted for timeliness, financial strength, pricing, and quality of the finished good, all to ensure the final product accurately reflects your business’s reputation.
The same care should be shown when choosing an insurance provider.
Though insurance is a large expense for most companies, it represents an even greater financial impact should a claim arise, thus increasing its importance to a strategic level. Shrewd business owners choose their insurance provider with the same care and consideration as when launching a product.
But too often, though well-meaning, as the renewal of their insurance package approaches, business owners shoot off various pieces of information to several insurance agents. Those agents then scramble about, trying to cobble together enough data to obtain quotes from a plethora of insurance carriers, all the time bumping into other insurance agents out in the market attempting to do the exact same thing. The market becomes a muddied puddle of meaningless activity. Insurance companies see the same submission from many sources and, knowing it to reside on the desks of countless competitors, put it aside and pay it little attention. This problem is compounded if they see the same submission year after year. In the industry, we refer to this as market fatigue.
Our Blue Ocean
This vicious cycle is one way of marketing insurance applications, but Bankers Insurance utilizes a better method. Instead of muddying the water with everyone else, we swim in a blue ocean. First, we gather all information necessary for an insurance company to make an informed, complete, and thorough analysis of the business. We then select which specific insurance companies (we have over three hundred fifty) provide the best coverage to meet our client’s needs and present their application only to this limited group.
The result is astounding. Time and again, when insurance companies receive an application from us, they know it has not been shotgunned to the entire insurance universe. Thus, instead of slipping it aside, they provide it their highest attention. They realize they are in competition with a select group of specialized insurance carriers, so they bring their best offer the first time. This strategy profits our clients greatly through broader coverage and lower pricing.
So, if your business is tired of the insurance renewal rat race (sorry Stephan Pastis, we couldn’t resist the pun) where insurance agents pass about your precious application as if a commodity, we offer you our blue ocean.
Never receive a lukewarm reception again.
Manufacturers Insurance Quote.
And for those of you who read this article to it’s conclusion, enjoy the full Pearls Before Swine comic by Stephan Pastis. We encourage you to check out more of his work at GoCommics.