Richmond, VA (February 17, 2010) – Bankers Insurance, LLC announced today it has merged with Comprehensive Benefits, Inc. based in Lynchburg, VA. Comprehensive Benefits will now operate as Bankers Insurance.

“I am very pleased with the expansion of Bankers Insurance into Lynchburg in a union with the finest employee benefit organization in Central Virginia. It is clear that Comprehensive Benefits is built around great people, with employees and leaders that possess outstanding insurance professionalism while having deep roots in their community. We look forward to welcoming Comprehensive Benefits to the company,” said Marshall Fleming, President & CEO of Bankers Insurance.

Established in 1996, Comprehensive Benefits previously operated as Bradley & Associates. Comprehensive Benefits and Bradley & Associates has operated as an employee and executive benefit firm earning many industry awards for quality service and production since 1976. Buck Bradley, President of Comprehensive Benefits will serve as the Regional Vice President of this new Bankers Insurance location.

Commenting on the combination of Comprehensive Benefits and Bankers Insurance, Buck Bradley said, “Our merger with Bankers Insurance gives our agency the depth and capability to bring more product lines and services to our clients along with the strength of this exceptional organization. Our staff of insurance professionals is looking forward to assisting our clients and bringing to them the best products available in the industry.”

Established in 1999, Bankers Insurance is one of the largest insurance agencies in Virginia. The addition of Comprehensive Benefits brings strong resources and additional growth opportunities to the agency.

Bankers Insurance, headquartered in Richmond, Virginia, is currently among the top ten brokers in the commonwealth with sales of $200 million. Bankers Insurance has thirteen full service offices, over 185 employees and is owned by a consortium of Virginia community banks. For more information, go to www.bankersinsurance.net.